It doesn’t matter if it’s responding shifts in your industry or trying to take a longer-term approach, changing the future orientation of your business can bring significant advantages. Research has demonstrated that companies that have a strong focus on the future are more productive and creative. To be more forward-looking, you can help your staff and management to come up with new strategies and processes that assist the company in planning for the future.

To develop future-oriented innovations it is essential to use a dialogic approach necessary to evaluate potential obstacles and business opportunities. This can be achieved by using a framework for futures literacy which incorporates futures knowledge, futures awareness, and the ability to predict the future. Futures literacy is the ability of a person or organization to identify futures, construct them, and articulate them. It is based upon the notion that creating and articulating futures is multidisciplinary, and involves numerous domains, spheres and stakeholders. Futures awareness is the capacity to identify future possibilities. It is based on their view of the world.

Future-oriented innovation can be achieved by developing products and services that improve the lives of people. These improvements are the result of collaboration between various technologically advanced process stakeholders, and require a complex assessment of the present challenges and alternative options. This kind of innovation requires a complete epistemic transparency and the capacity to listen to suggestions for the long-term future.